McDonald's is the best?

Most people say that McDonald’s is one of the most successful companies in the world. It is true that you can find easily the big ‘M’ wherever you go in the world. Thousands of people go to McDonald’s and have lunch, thinking they are eating the best hamburger. These days, thanks to globalization, global products are thought to be better than others because they have the same quality all over the world. However, I think it is not true.

The first reason why McDonald’s was successful was ‘standardization’, which is to make the product have same features and qualities. They created the fastest and most efficient way to provide the same taste of hamburger, and it worked. People were pleased because they could eat a delicious hamburger which they could eat in different places. However, we should realise that the same quality is not good quality. Most of global companies try to produce their goods in the cheapest, as well as the most efficient way. What it means is that they do not want the best quality product, but a reasonable and fair one.

On the other hand, most local companies want to create the best product because their market is a local , not international. Their marketing target is local people, for this reason, they provide various kinds of goods with very good quality which their people like.

To conclude, global products do have not bad quality, but also not the best quality. However, I am sure that if I were going to have a hamburger for lunch, I would chose a local restaurant rather than McDonald’s.